The COTTON USA booth is the meeting place for the international cotton industry. Cotton Council International (COTTON USA), Cotton Incorporated and Supima will provide visitors with comprehensive background information with regard to developments on the world cotton market, report on the results of the latest market research and consumer studies, and provide information on current sourcing programmes such as COTTON USA’s proactive support in procurement matters, including organised sourcing trips to major procurement regions. Marketing campaigns and cooperation agreements with leading brands/retailers are another major aspect of the international COTTON USA programme. Consumer-oriented marketing and communication initiatives address consumers directly throughout the world, and social media is gaining in importance as part of the communication strategy.
Cotton USA Heimtextil 2016 ▶ 8.0 H60