The official trade fair magazine of Messe Frankfurt

Home – Away from Home

10. Januar 2017 Autor: TOP FAIR Redaktion
Kategorie: Textiles

This is the slogan that COTTON USA is using to support purchasers from the hotel industry in finding suppliers for high-class bed linen and ­towels made from high-quality USA cotton.

0684_01_HT_2017_P_CottonCouncilThe high number of washes and the hard wear that bed linen and towels have to withstand in the hotel sector call for quality materials that combine comfort and durability. Home textiles made from high-quality USA cotton easily meet these demands.
COTTON USA stands not only for excellent comfort, highest quality and sustainable farming practices, but also for a pro-active worldwide sourcing programme and network with licensees at all levels of the supply chain. The aim of the new hotel initiative is to support buyers in the hotel sector in acquiring bed linen and towels made from high-quality USA cotton from licensed COTTON USA suppliers. The new COTTON USA initiative also allows hotel partners to label US cotton items with the COTTON USA seal of quality. Products made from high-quality USA cotton are comfortable and feel good on the skin so hotel guests really do feel like they are home away from home.
Together with its sister organisations Cotton Incorporated and Supima, COTTON USA is also offering visitors to Heimtextil comprehensive information about the global cotton market, the COTTON USA Supply Chain Initiative, consumer research, and the marketing/promotional services that the American cotton industry offers.
COTTON USA is a premium trademark ingredient brand that identifies products made from US cotton through all stages of processing and marketing. COTTON USA is firmly anchored in the consciousness and preferences of consumers – with more than 51,000 product lines and 3.8 billion products worldwide having proudly carried the COTTON USA label since 1989.
0684_02_HT_2017_P_CottonCouncilUS cotton is grown under the strongest, mandatory, enforceable and sustainable farming regulations that include long-term land conservation and greatly reduced water usage.

Cotton USA Heimtextil 2017 ▶ 8.0 H60

From the issue:

Heimtextil 2017

The official trade fair magazine with the newest products and information on the trade fair. Other issues are released for the exhibitions Christmasworld, Paperworld, Nordstil, Ambiente, ISH and Tendence.