The official trade fair magazine of Messe Frankfurt

Paperworld 2019

18. Januar 2019 Autor: TOP FAIR Redaktion
Kategorie: Gifts & Decoration, Paper & Packaging, Stationery

Welcome to Paperworld! For four days, it’s once again all about the most important trends and innovations for the paper, office supplies and stationery industry. What lies in store for visitors? We asked the Head of Paperworld Michael Reichhold three questions.

Michael Reichhold, Director Paperworld

Mr Reichhold, what’s new this year at the fair?

The most noticeable thing is certainly the relocation of some product areas: Remanexpo, previously in Hall 6.0, is now in Hall 5.1, on the same level as Via Mobile. That way it’s directly connected to the main paths across the exhibition grounds and easy to reach for the visitors. There’s also a change in the private paper and stationery section: all the stationery, in other words everything about gifting, packaging and celebrating, has now been moved to Hall 3.1 from Halls 5.1 and 6.1. This means that visitors can find all the lifestyle products for the stationery trade on one level – greeting cards, small leather goods, accessories, napkins, table decorations and design articles.

And which new features perhaps don’t immediately catch the eye, for example in the supporting programme?

Many events in the supporting programme are given a new angle each year. That’s very important to us, because we want to map the developments in the industry to give pioneering impetus to industry, retail and new target groups. We want to show new approaches, look to the future and transfer industry know-how. For example, the 2019 Future Office show focuses on flexibility, and the Paperworld trends pick up on current colours, materials and styles for the upcoming season. But there are also completely new events in the programme.

Which events are new and who do they address?

We have launched two new events in 2019 which address very different target groups and look at important issues of the future. At the “Future Learning” show in Hall 4.0 B20, everything revolves around current and future-oriented learning concepts as well as lifelong learning. There are presentations that focus on making learning digital and more flexible, designing attractive learning spaces and classrooms, as well as networked learning. There will also be a “Thinkathon” challenge on Saturday, 26 January. The second new event is “New Envelope – Packaging for E-Commerce” in Hall 3.0 C31. This marketplace for internet retailers, packaging and postal service providers as well as operators of retail platforms is implemented for the first time by the Association for the German Envelope Industry at Paperworld to present packaging solutions for shipping in e-commerce. Presentations on this topic will also be on offer,
with a focus on “e-commerce – cleverly packaged”.

From the issue:

Paperworld 2019

The official fair magazine with the newest products and information on the trade fair. Other issues are released for the exhibitions Heimtextil, Christmasworld, Nordstil, Ambiente and Tendence.