Practical and imaginative
The Swedish-speaking storyteller and illustrator Tove Jansson has achieved worldwide success as the creator of the Moomins, a family of cute white fairy tale characters resembling hippos that appeal to young and old alike. RIG-TIG is now featuring the creatures in a new series, which includes a drinking bottle, a to-go cup and the Moomin HOTTIE vacuum jug. The jug translates classic, functional design into a modern form. Thanks to a glass insert, HOTTIE keeps drinks warm for a long time. The three models, available in different colours, are decorated with motifs of the more familiar characters. The materials have been selected and designed in such a way that the components can be separated and recycled at the end of the product cycle, thereby entering the life cycle of a new generation of products. This is a key pledge of RIG-TIG’s recycling policy.