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Focus on Design


One of the highlights of ­Ambiente is the launch of the special Focus on Design presentation, featuring ­outstanding products and detailed insights into current design highlights in a selected country.

This year it starts with a fast-developing designer ­nation with striking modernist design, but which has so far only made an impact on professionals: Brazil. Five different Brazilian design studios, each with its own special identity, will be showcasing their creative output in Galleria 1. A young Brazilian designer will be in the Talents area in Hall 8.0, where he will present their unique handmade items and limited series.


The designers

Rodrigo Almeida

Rodrigo Almeida is one of the best-known names of the new generation of Brazilian designers. His works have transcended national borders and conquered the international market. Ranging from artwork through furniture and everyday objects to fashion items and accessories, he covers the full range of segments, inventing stories which he then transforms into imagery, and the images into objects.

Bianca Barbato

Bianca Barbato is a self-taught designer specialising in creating furniture and lighting. Whether it’s limited editions or whether it’s industrially made product lines which are manufactured and marketed by big companies, her products cover the full range. The protagonists at the beginning of each project are the materials and techniques. As she experiments with materials, she seeks to gain a better understanding of different types of raw materials and technologies, from laser cutting to inlays. Her sources of influence and main inspiration come from her curiosity about the way things were made in days gone by, and her objects are intended to bring back emotive memories, feelings and instincts.


Brunno Jahara

Born and raised in Rio de Janeiro, Brunno Jahara studied industrial design in the Brazilian capital Brasilia and then moved to Italy, where he studied at the University of Architecture in Venice and then worked for Fabrica in Italy for two years. Having trained in Europe, he is an energetic advocate of the new Brazilian design scene.


Sergio J. Matos

Sérgio J. Matos sees design as more than just a function, but as something that should preserve forcefulness, history, memories and attachments. Based on this perspective, which is essentially impacted by his Brazilian background, the Mato Grosso designer cultivates the development of furniture and home decorations. His creative output is robustly rooted in regionality and identity – elements which resist the passage of time and preserve traditional techniques and knowledge.


Ricardo Innecco & Mariana Ramos

Rain is a design studio founded by Ricardo Innecco, an architect, and Mariana Ramos, a product designer. Both were born and attended university in Brasilia, a city which is well-known for its modern architecture and urbanism. In 2012 they moved to São Paulo, where they worked for several relevant architectural and design studios. They have been working as an independent design studio called Rain since 2015, and their main specialisms are furniture, lighting and everyday objects.

Panel discussion at the Ambiente Academy

At 1.15 pm on Sunday, the five designers and design ­studios will be talking about Brazilian design in a panel discussion at the Ambiente Academy in Hall 9.1. In addition, designer talents and their innovative products from Brazil and elsewhere will also feature in the Talents area in Hall 8.0.

Current issue: Ambiente 2020

The official trade fair magazine with the newest products and information on the trade fair. Other issues are released for the exhibitions Christmasworld, Paperworld, Nordstil, Ambiente and Tendence.


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