We have worked in all important areas in a difficult environment – modernised the company’s presence, extended the range, optimised work processes, field service and logistics and become much more efficient.
What new product ranges are there?
We now also provide large items such as outdoor figures, screens, furniture and deco trees. Almost 1,000 garden products, very many with LED lighting, and we have also opened up new countries, such as Sri Lanka, via which we purchase fair trade products, which produce entirely new atmospheres.
How do you inspire your customers?
The extension of our offering of florist articles, through to living accessories and harmoniously coordinated design themes help our customers to also re-implement their own ideas in their business and also sell these well.
On the whole it’s very positive. The higher quality rating of our range also opens up new customer groups. Those that already know us are sometimes surprised, but they know that nothing has changed with our basic values of trust and reliability. Our presence at the most important international trade fairs has a very convincing effect here.
How do you see the future?
With regard to the decoration industry, a lot will become much more colouful and trendy. Material mixes will increase. And I also believe decoration must remain affordable, and we will focus on a good price-performance ratio. The globalisation of the trade changes a lot. We are well positioned for this, in our sales channels and productive efficiency, which of course, pays off for the customer.
Christmasworld 2014 ➜ 9.0 • B50