The official trade fair magazine of Messe Frankfurt

Christmasworld trends 2019: sweet traditions grace the spring season

10. April 2019 Autor: Messe Frankfurt
Kategorie: Gifts & Decoration

When it comes to festive decorations, specialist retailers have four big trend worlds at their disposal for the 2019/20 season: tender festivities, essential ceremonies, sweet traditions and luminous celebrations. But how can the Christmasworld trends be applied to festivals and seasons in concrete terms? Designer Claudia Herke from Stilbürp bora.herke.palmisano gives tips on the trends and shop design.

In addition, traditional bunny rabbits from the Erzgebirge enrich the Easter decorations. Source: Messe Frankfurt Exhibition GmbH / Pietro Sutera

 

In the spring, the cheerful, charming and light-footed Christmasworld trend ’sweet traditions‘ is highly suited to conjuring up inviting Easter decorations. „Delicious fresh shades, such as gingerbread, peach, nougat, bittersweet, strawberry ice, rum raisin, coconut and evergreen are extremely suitable for Easter, and the seemingly naive world of ideas leaves plenty of scope for Easter interpretations“, designer Claudia Herke explains.
With sweet traditions, the surfaces are evocative of icing and sugar pearls, and there are hand-written patterns and drawings, as well as naive motifs. Norwegian patterns are also characteristic of the style, as are fresh colours – in particular, peach and berry shades. Suitable flowers and plants are light and airy blooms, including feathery fringed gerberas, clematis, poppies, dahlias, delphiniums, foxgloves and lupins, as well as lady’s mantle with delicate green grasses.

sweet traditions: colours such as gingerbread, peach, nougat, bittersweet, strawberry ice, rum raisin, coconut and evergreen whet the appetite for more colour – matched with delicate blooms and grasses. Source: Messe Frankfurt Exhibition GmbH / Pietro Sutera

 

In addition, figurative decorations and colourful candies adorn the Easter tree. For example, hand-blown glass sweets, macaroons, biscuits, pretzels and croissants. Candies in general are an extremely popular motif this year. They are joined by pom-pom decorations in cheerful colours, hand-blown drops, sugar eggs and lollipops, and egg-shaped decorations made of folded paper. According to Claudia Herke, motifs in the style of designer Donna Wilson are also very harmonious here.
To go with this, there is shop design that combines vintage elements with modern urban themes. „In the window or suspended inside the shop, you can use a photographic wallpaper, for example, which depicts a café in a trendy part of London or Amsterdam. Or you can play with the motifs of this style world – from folkloric influences, to stencil motifs or prints, and checks in all variations. You can hang finely printed paper in stylised egg shapes from the ceiling. Traditional elements from the Erzgebirge also go well with this, including hand turned bunny rabbits and stylised blooms made of varnished wood in the colours of the theme“, Herke advises. So according to the trend expert, there are countless models for playing with the theme of Easter in retail spaces, in order to encourage customers to discover and buy. The motto here is: ‚always make it different and surprising for the customers‘.

sweet traditions: culinary items like pretzels and croissants also go well on the Easter table. Source: Messe Frankfurt Exhibition GmbH / Pietro Sutera

 

Decorations with humour and charm – for example, hand-drawn patterns on porcelain. Source: Messe Frankfurt Exhibition GmbH / Pietro Sutera

 

Candies all around! There are ’sweet‘ decorations now – particularly in the classic coffeehouse style with delicate colours, or with colourful macaroons, doughnuts, ice-creams and sweets. Source: Messe Frankfurt Exhibition GmbH / Pietro Sutera

 

White and pastel colours always look good on the Easter table. Source: Messe Frankfurt Exhibition GmbH / Pietro Sutera

 

Stilbüro bora.herke.palmisano, on behalf of Messe Frankfurt, was once again responsible for the prestigious trend show at Christmasworld 2019. To put this together, they filter out current trends from society, fashion, architecture and design and apply them to upcoming colours, shapes and materials in festive decorations. With the new products from the Christmasworld exhibitors, the trend show offered retailers an abundant ‚decorative portfolio‘, from which they’ll be able to draw for the whole year.

Designers Claudia Herke, Cem Bora and Annetta Palmisano from the bora.herke.palmisano design bureau develop the Christmasworld trends on behalf of Messe Frankfurt. Source: Michael Zellmer

 

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Text: Messe Frankfurt Exhibition GmbH, Katrin Westermeyr
Photos: Messe Frankfurt Exhibition GmbH, Pietro Sutera / Michael Zellmer