The official trade fair magazine of Messe Frankfurt

Tendence Academy

25. Juni 2019 Autor: TOP FAIR Redaktion
Kategorie: General, Gifts & Decoration, Home & Living, Jewellery & Watches

2019 Lecture Programme

Creative ideas and practical insights

On all three days of the fair the Tendence Academy delivers exciting and informative lectures on topics such as retail ­digitalisation, the future of ordering, social media, floral diversity or in-store staging productions. Lectures take place on the stage in Hall 8. Experts will present the best e-commerce strategies and show how attractive ranges can be put together.

Saturday, 29. 6. 2019
12:00 – 12:30
Nextrade – The next dimension in ordering
nnmedia GmbH

12:30 – 13:00
Christmas Day Dreams
Victoria Salomon
International Florist Master

13:15 – 13:45
Bricks-and-mortar retail in times of digital competition
Heidrun-Kerstin Goihl
GOIHL A.C.T.I.V.E
Business development

 

 

14:00 – 14:30
Perception. Attribution. Decision
Stefan Suchanek
Interior designer and lecturer in visual communication & sales strategy

14:45 – 15:45
Online versus offline retail
Panel discussion
Chaired by
Hans Peter Rodenkirch
Managing Director
H. P. R. ORGA

Sunday, 30. 6. 2019
11:00 – 11:30
Nextrade – The next dimension in ordering
nnmedia GmbH

11:45 – 12:15
Future of retail
Stefan Nilsson

12:30 – 13:30
Online versus offline retail
Panel discussion
Chaired by
Hans Peter Rodenkirch
Managing Director
H. P. R. ORGA

14:00 – 14:30
Autumnal floral diversity
Victoria Salomon
International Florist Master

14:45 – 15:15
How do mega trends and their counter-trends influence retail?
Gabriela Kaiser
TRENDagentur
Trend scout and consultant for industry, commerce and trade fairs and trend & style expert

 

15:30 – 16:00
Bricks-and-mortar retail in times of digital competition
Heidrun-Kerstin Goihl
GOIHL A.C.T.I.V.E
Business development

Monday 1. 7. 2019
11:00 – 11:30
Nextrade – The next dimension in ordering
nnmedia GmbH

11:45 – 12:15
Customer and Employee Loyalty = Community ­Management
Frederik Gottschling
Specialist in digitalisation and content design
Handelsverband Hessen e. V.

12:30 – 13:00
Natural sculpture – contemporary floral staging
Eva Latsch
Floristik Lorenz
Owner and Hessian State Champion

13:15 – 13:45
My shop: my future! Outlook and encouragement
Stefan Suchanek
Interior designer and lecturer in visual communication & sales strategy

14:00 – 14:30
Own brands & retail articles versus Amazon – who wins?
Annemarie Raluca Schuster
Annythinks – The e-commerce agency
Founder and Managing ­Director

14:45 – 15:15
Selling comes from understanding. You can only be permanently successful if you understand people and yourself.
Bert Martin Ohnemüller
High Performance
Business Coach
Founder of neuro
merchandising group

15:30 – 16:00
How do mega trends and their counter-trends influence retail?
Gabriela Kaiser
TRENDagentur
Trend scout and consultant for industry, commerce and trade fairs and trend & style expert


From the issue:

Tendence 2019

The official trade fair magazine with the newest products and information on the trade fair. Other issues are released for the exhibitions Heimtextil, Christmasworld, Paperworld, Nordstil and Ambiente.