The new Village presentation promises some fresh ideas and ways to encourage higher sales. Ten companies demonstrate how products can be arranged effectively at the point-of-sale.
Young designers present their prototypes, one-off items and small series in the Modern Crafts and Accessories & Jewellery sections.
▶ Talents Modern Crafts: 9.0 G80, E80, E81
▶ Accessories & Jewellery: 9.2 A80
For the first time in both halls there is a guest presentation from Denmark.
Talents – Denmark ▶ 9.0 G70 and 9.2 C80
Establishing the future. The “Next” area is now a regular feature at Tendence. This is where Messe Frankfurt promotes creative young companies. Young designers present their fresh and unusual products in four segments: Modern Crafts, Accessories & Jewellery, Young Gifts and Culinary Gifts.
▶ 9.0 Modern Crafts
▶ 9.2 Accessories & Jewellery
▶ 11.1 Young Gifts
▶ 11.1 Culinary Gifts
In various categories the LifeCare initiative presents the “Trend Products of the Year”, focusing on quality, innovative functions and design. The Home&Trend Award is a consumer award and an objective seal of quality that promotes better purchasing decisions.
▶ 9.0 E60
Tips on window dressing, current web trends or new developments and trends from the jewellery industry – Tendence’s varied series of presentations has it all. You can benefit from valuable know-how and discuss your needs with industry professionals.
Jewellery & Fashion Academy
This is all about current developments and trends relating to jewellery and fashion accessories. Industry specialists in the Jewellery & Fashion Academy offer practical advice and provide informative analysis.
▶ 9.2 B80
Window dressing live
At this year’s Tendence, Karin Wahl once again presents a host of valuable tips and ideas for successful window dressing and in-shop displays. The live presentations will be given in German with simultaneous interpreting in English.
▶ 11.1 E31
The Retail Academy
All you need to know about merchandise presentation, customer contact and ordering.
▶ 11.1 E31
The Webchance Academy forum provides information on how to advertise and sell successfully on the internet. For the fourth time at Tendence web experts and retailers provide valuable tips for you and your internet business. At the new location in Hall 11.1 you can find out more about your opportunities in online retail.
▶ 11.1 E31
BMWi promotion area
The German Federal Ministry for Economic Affairs and Energy (BMWi) supports the marketing of innovative products with these special exhibition areas. They can be found in the following locations:
▶ Hall 11.1 (Young Gifts)
Tendence: green and good
Their products are environmentally friendly, they set store by fair and social conditions and they put emphasis on recycling and upcyling: 42 exhibitors in all, from eleven countries, were chosen to feature in Tendence’s Ethical Style Guide. It gives purchasers guidance and transparency in this highly complex segment and provides a specially selected list of sustainable and ethically manufactured products. The Ethical Style Guide provides information about different aspects of sustainability and about the relevant Tendence exhibitors in six categories.