The official trade fair magazine of Messe Frankfurt

Multisensory: Tempted to buy

17. Mai 2018 Autor: Messe Frankfurt
Kategorie: General

More and more shops are using the power of the senses: With audio branding and air design, the high-street retail trade is creating multisensory shopping experiences – and significantly boosting sales.

High-street retailers have one immense advantage over the Internet. They can address all our senses. When retailers create the right attractions, they can entice customers into their shops, increase their length of stay and put them in the mood to buy. Whereas sufficient attention is now being paid to in-store visual concepts, the other senses have long been neglected. That is just beginning to change … >> Tendence 2018 – The Must Have Magazine

Text: Messe Frankfurt/The Must Have Magazine
Foto: Messe Frankfurt