The official trade fair magazine of Messe Frankfurt

How will Germans be shopping the day after tomorrow?

10. Oktober 2019 Autor: TOP FAIR Redaktion
Kategorie: General

It is more important than ever to understand the future needs of customers and find an appropriate response. In the QVC Zukunftsstudie you will learn how technology can restore a sense of proximity and the personal touch; why businessmen need to improve their ability to understand their fellow human beings; and how Generations X, Y and Z differ from one another. The study – published in German by the trend bureau QVC, TNS Infratest – can be viewed on the >> Conzoom Solutions site, Messe Frankfurt‘s practice-oriented online platform for the retail sector.