Everyone in the consumer goods industry is facing major challenges. To help stakeholders in the sector, Messe Frankfurt will be providing a new content platform from 29 June 2019. This will be dedicated to its diverse range of products and services for retailers and international event portfolio in the consumer goods market – making them accessible at a glance.
Access the entire Messe Frankfurt portfolio for the consumer goodssector in Germany and around the world in seconds. “Conzoom Solutions is a cross-trade fair platform created by Messe Frankfurt which covers the entire consumer goods sector – both in terms of content and our portfolio of national and international trade fairs. We are offering German and European retailers in the consumer goods sector a pathway to secure a knowledge advantage, benefit from best practices and actively invite customers to linger and buy,” says Stephan Kurzawski, Board of Management of Messe Frankfurt Exhibition GmbH. “Consumers are seeking information and purchasing goods in new ways. More than ever, retailers are being challenged to inspire their customers, think creatively, rethink old ideas and develop new strategies,” emphasises Nicolette Naumann, Vice President Ambiente. “That’s why Conzoom Solutions is the right step in the right direction for our customers and the whole industry.”
“The new industry platform Conzoom Solutions offers retailers exclusive and practical assistance for dealing with the challenges of today’s market – including a wide range of studies, trend presentations, workshops and guidelines for the point of sale,” says Julia Uherek, Group Show Director Christmasworld, Paperworld and Creativeworld. The knowledge platform is clear, concise and easy to use. Messe Frankfurt’s first iteration of an online portal for developing and presenting new, sector-specific concepts for the retail sector was Tendence.Impulse launched in 2017. Its content and approaches have been integrated into the new platform.
The website www.conzoom.solutions brings together all the information affecting the consumer goods sector. In four sections – Fairs, Knowledge, Learning and Point of Sale – it provides active, stimulating ideas, know-how and suggestions that support specific implementation in retail. The “Fairs” section features presentations of Messe Frankfurt’s world-wide consumer goods fairs. “Knowledge” offers visitors a wealth of up-to-date information, studies, statistics and management reports for consumer goods retailing. “Learning” provides exclusive access to lectures and workshops from consumer goods fairs with expert interviews and seminars. “Point of Sale” features active and stimulating ideas, suggestions, guidelines, presentations and complete packages to transform your point of sale into a special experience.
Text: Messe Frankfurt Exhibition GmbH, Erdmann Kilian
Picture: Messe Frankfurt Exhibition GmbH