In times of digitisation, all things that make life easier and better are what counts – both online and offline. Online shopping continues to experience strong growth. At the same time, customers buying presents in retail shops expect a Christmassy atmosphere and a special shopping experience. In addition, shopping needs to be as easy and convenient as possible. This is how the stationary retail trade can build on the success levers of convenience and experience, and play to its traditional strengths, such as proximity, confidence, service and advice. As the leading international trade fair for festive and seasonal decorations, Christmasworld will be exploring these factors in its supporting programme. It will show how a magical display at the point of sale can be created with an exquisite selection of products – thus drawing many buyers into shops and city centres.
Christmasworld Trends (Centerpiece, Hall 11.0, C40)
Whether gentle, natural, happy or glamorous – the Christmasworld Trends for 2019/20, ‚tender festivities‘, ‚essential ceremonies‘, ’sweet traditions‘ and ‚luminous celebrations‘ show what will be in demand in the future! The trend area will display the colours, designs and materials for the coming season and provide valuable suggestions for putting product ranges together. The colour world for ‚tender festivities‘ ranges from light pastels, to neutral, purist nuances and cool gold. With ‚essential ceremonies‘, there are earthy, warm tones and a matcha tea green. ‚Sweet traditions‘ really whets the appetite for more colour – with gingerbread, peach, nougat, bittersweet, strawberry ice, rum raisin, coconut and evergreen shades. ‚Luminous celebrations‘ plays with vibrant, strong colours, combined with elegant dark tones.
The curated special show is being developed and implemented by Stilbüro bora.herke.palmisano, on behalf of Messe Frankfurt. This time, it will form the Centerpiece in Hall 11.0 and provide inspiration with a concentrated selection of exhibitors’ products. The experts from the design studio will be giving daily talks in the Christmasworld Forum: 25 to 28 January 2019: 11.00 and 13.00 hrs, 29 January 2019: 12.00 hrs.
The Kinemona Vintage special show
(Centerpiece, Hall 12.0, D40)
The special show, created by 2dezign, will serve as a source of inspiration for storytelling at the point of sale and give retailers extravagant design ideas for large areas, shop windows and shop displays. It combines saffron yellow tones with vintage elements, immersing the visitors in a special world of experiences. Fresh flowers and plants in the presentation, combined with Christmasworld exhibitors’ decorative products, are what catch the eye. Creative combinations and new perspectives create moments that are full of surprises.
Christmas Delights (Centerpiece, Hall 8.0)
Whether chocolate, biscuits and sweets, or teas, liqueurs and mulled wine – seasonal delicacies and beverages are attractive items to take home the whole year round. The Christmas Delights product area will showcase its wares in a cosy Christmas market atmosphere, inviting customers to discover and try the products. New exhibitors are Dethlefsen & Balk, English Tea Shop (Royal Nature), Feelino, Mahlgrad, Merkle & Biskup and Schusters Spezialitäten.
A high-quality professional programme will refresh people’s knowledge and know-how and get them in shape for future opportunities and challenges. Experts will give practical tips on customer retention, profit-increasing activities at the point of sale, and developments in the retail trade. Among the experts there’ll be, for example Franz-Josef Isensee & Antje Steinkamp, Gabriela Kaiser, Andreas Sudeck or Nadine Weckardt & Rupert Fey.
Floradecora: the marketplace for successful green ideas (Galleria)
Fresh flowers, plants and ready-made flower arrangements are attractive convenience items that are always in season. They become all the more important as a complement to festive and seasonal decorations in retail shops. Most in demand are low-maintenance and long-lasting products that encourage us to bring home more fresh greenery or give it to others. The simpler the maintenance, the better. The suppliers at Floradecora are specialists in this respect. In the marketplace for fresh flowers and decorative plants at the heart of Christmasworld, trade buyers will find out all they need to know for a successful start with fresh products – from wholesalers such as DümmenOrange, Royal Flora Holland and Barendsen B.V.
Retail Boulevard (Centerpiece, Galleria)
What is the best way to present the combination of fresh and seasonal decorations? On the new ‚Retail Boulevard‘, trade buyers will experience a visionary retail street: five pop-up stores will give quite specific presentation recommendations for designing a lucrative point of sale – custom-made for retail outlets, such as florists, garden centres, DIY stores, supermarkets and furniture shops.
The Premium Business Programme (Hall 8.1, Symmetry room)
Top buyers for large-scale and exterior decorations in shopping centres and commercial enterprises, experts in city marketing, and specialists in shop fitting and product displays at the point to sale, are invited to register free of charge for the Premium Business Programme. The keynote speakers for 2019 are: Dr Christian Mikunda, who will be speaking on the theme of „How light captivates – the psychology and dramaturgy of orchestrated worlds of light“.
Prof Sebastian Zenker, who will explain in his lecture, „Events as urban brand communication“, how events can positively affect the image of a city. Guided tours of the fair and a large number of convenient service benefits will round off the programme. The awards ceremony for the ‚Best Christmas City‘ event will mark the formal end to the day.
Combining the best of three worlds: valuable synergies from the parallel Paperworld und Creativeworld fairs Handicrafts and decoration making, writing and giving presents, are an expression of individual style that customers like to show, and they prefer to buy everything in one place. The latest paper and stationery trends, and top themes for DIY, are the perfect complement to seasonal decorations. Christmasworld, Paperworld and Creativeworld pool this potential to make a range of products that is unique in the world. Together, the trio of fairs provides a perfect overview of the market, which helps them create a varied and diverse product range throughout the year. A new feature: for all buyers, who are looking for the latest wrapping paper and packaging materials, there is an express shuttle between Halls 9 & 11 and 3.1. This makes the direct connection between Christmasworld’s product range and Paperworld’s stationery range. In addition, Ulla Büning will be demonstrating the latest gift-wrapping trends in her live presentations in the café in Hall 3.1.
Text: Messe Frankfurt/Katrin Westermeyr
Photos: Messe Frankfurt/Pietro Sutera