The official trade fair magazine of Messe Frankfurt

Best practice: storytelling at POS

29. August 2019 Autor: Messe Frankfurt
Kategorie: General

From theme table to table stage! An innovation at the Mr. Books & Mrs. Paper 2019 special show enables the creation of impressive product presentations in no time, producing new and exciting shopping experiences. Five best-practice examples show how it works.

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Text: Messe Frankfurt Exhibition GmbH
Photo: Messe Frankfurt Exhibition GmbH, Jens Liebchen