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Trend Space – Where I Belong

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The Trend Space in Hall 3.0, offers an overview of the latest market developments and the trends for 2020/21. In cooperation with the Heimtextil team, renowned international design and trend experts have analysed the latest tendencies and prepared five trend themes that will be shown in an extravagant presentation at the fair.

As an overarching theme, WHERE I BELONG addresses layered identities and shows that one size does not fit all. Establishing five worlds as spaces to experience, made with exhibitors’ products, the Trend Space will also realise 2D visualisations from the trend book as 3D spaces. MAXIMUM GLAM turns the glamorous life tech-savvy, PURE SPIRITUAL finds balance in nature and mysticism, ACTIVE URBAN values utilitarian, adaptable solutions, HERITAGE LUX celebrates rich historical legacies and MULTI-LOCAL embraces global cultural influences.

Conceptual installations will actively engage visitors and motivate them to share their experiences by creating dynamic settings all about performance and interaction. When it came to creating the Trend Space, the designers committed themselves to a new material manifesto to conserve resources and promote sustainability.

 

MAXIMUM GLAM

Pleasure seekers revel in layering theatrical influences and glamorous showtime aesthetics, forging a fantastic marriage between crafted and digitally rendered designs. Textiles show a ‘more is more’ attitude through a mash-up of glam, gradients and spectrums, fake fur, pile and fringe, jacquard weaves and fantastic prints. The flashy, kitsch colour range becomes brutally glam thanks to electric sheen, synthetic shimmer, digital glitch and artful blur. A riot of clashes and rebellion.

 

PURE SPIRITUAL

Idealists seek perfection and purity, restoring equilibrium by connecting with the uber-natural. They embrace technology for good while shifting between realism and mysticism in pursuit of a personal haven. To address a renewed bond with nature, organic matter, raw materials and pure textiles are selected which show nature’s traces, organic structures and irregularities. Shades are created from the earth and cultured by man. An elemental and pure range reflects the source of their existence.

 

ACTIVE URBAN

Urban dwellers confront the challenges of the fast paced, shape-shifting, man-made environment by searching for utilitarian, adaptable solutions. They value tech performance while making smart use of available and renewable resources. Functionality is prioritised, while looking cool and working well remains key. Interior/sportswear hybrid textiles show smooth surfaces and a fun mash-up of graphic textures. The palette ranges from uniform blue through asphalt grey to caterpillar yellow.

 

HERITAGE LUX

Preservers of historic legacies treasure sensuousness alongside the uncanny, enlightenment together with darkness, for a whole new immersive experience. This new narrative translates to a love of luxury and splendour, decoration and embellishment. Finding beauty in history and nature through ornamental patterning and alluring surface enhancement. Reflecting on ancient history results in a palette featuring enigmatic blood red, sapphire and a lustrous mother-of-pearl.

 

MULTI-LOCAL

Hyper-locals go global, celebrating inclusivity over appropriation, honouring traditional craftsmanship and adjusting the world’s gaze to embrace exchange, creative integrity and diverse identities. Indigenous style meets global influences. This is a celebration of crafted and decorative patterns, from tribal and folkloric to geometric and abstract. Textile colours become part of a wider cultural narrative, linked to local community, cultural heritage and private identity.

Current issue: Heimtextil 2020

The official trade fair magazine with the newest products and information on the trade fair. Other issues are released for the exhibitions Christmasworld, Paperworld, Nordstil, Ambiente and Tendence.

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