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Special Shows & Events


Retail BLVD

The Retail Boulevard is a shopping street with three stores that offer recommen­dations for emotional and inspiring point-of-sale presentations and show how ­different customer needs can best be served. The focus is on the three different kinds of shopper identified in the 2019 IFH study (“Structural change in the retail sector: from the consumer’s perspective”): experience-oriented, convenience-oriented and service-­oriented shoppers. The Handelsverband Hessen, the Mittelstand 4.0-Kompetenzzentrum Handel and Messe Frankfurt invite you to the Google Future Workshop. The workshop, which is free of charge, is all about becoming visible on the internet and takes place January 25 from 11 am to 3.15 pm.


Best Christmas City

Once again in 2019 and in cooperation with the Bundes­vereinigung City- und Stadtmarketing Deutschland e.V. (BCSD, German Federal Association of City Marketing) and Public Marketing magazine, Christmasworld was on the lookout for the city with the best retail concept during Advent. The award ceremony takes place on ­January 27th at 1 pm in the Room Symmetrie in Hall 8.1.


Christmasworld Academy

The Christmasworld Academy provides practical lectures and guided tours that take place directly in the relevant special areas. In addition to providing useful information, the Academy provides opportunities for discussions and networking. Most of the lectures are held in the Retail BLVD. For the event calendar go to christmas­


Christmasworld Trends

Using exhibitors’ products, the design studio is staging three style worlds for the 2020/21 festive season in the Christmasworld Trend Area. Come and be inspired. Select your personal favourites from next season’s themes, colours, ­designs and materials for your own individual sales range. As an additional service for you, all the products used will be identified with the exhibitor’s name and booth number. You can collect your free trend tickets at the information booth of Christmasworld Trends in Hall 11.0, C 40.
The experts from bora.herke.palmisano will be giving trend talks every day during Christmasworld and will be explaining the three style scenarios. The lectures will take place each day from January 24 to 27 at 11:00 am and 1:00 pm and on January 28 at 12:00.
→ [11.0 C40]


Decoration unlimited: Dark Ocean

The special presentation by 2dezign on storytelling and the wow factor at the POS serves as an inspiration for eye-catching window dressing and shop designs – for all sizes of display area. Designers Rudi Tuinman and Pascal Koeleman show what decoration is capable of, and how it can turn shopping into an experience.


Premium Business Program

The Premium Business Program offers exclusive guided tours and presentations on January 27. In his keynote speech “Urban regeneration: the internet will not kill shops, it will liberate them!” Ibrahim Ibrahim shows how the rapid upheaval in retailing is leading to urban renewal in order to meet the rising expectations of citizens and consumers.
→ [8.1 Raum Symmetrie]


Wrap up!

Wrap star Ulla Büning reveals the latest packaging trends in a series of workshops at the concurrent Paperworld fair. A hot tip also for visitors to Christmasworld. The Express Shuttle will take you quickly to Hall 3.1 G21.



Floradecora is the place to go for fresh flowers, plants and ready-made arrangements.
→ [8.0]


Christmas Delights

Christmas without mulled wine, Christmas cake, chocolate, tea and other sweet ­delights would be unthink­able. In hall 12.0 buyers can discover ways of making culinary products more appetising for their customers, whether they are bought as gifts or for use in the home.
→ [12.0]

Current issue: Christmasworld 2020

The official trade fair magazine with the newest products and information on the trade fair. Other issues are released for the exhibitions Christmasworld, Paperworld, Nordstil, Ambiente and Tendence.


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