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Paperworld 2020


A warm welcome to Paperworld. Once again this year, the trend and business platform is providing market orientation and innovation. We asked Michael Reichhold, Director Paperworld, three questions.

: Mr. Reichhold, what’s new at the fair this year?

As far as the site layout is concerned, not much has changed. Only the Remanexpo product area has moved from Hall 5.1 to Hall 6.1. The good news is that the new concept of Paperworld was very well received last year and will be kept in 2020. In terms of content, we have also come up with a lot and have a bunch of ideas on offer in our varied supporting programme – there is something for everyone.

Innovative solutions and practical ideas


: What exactly makes this year’s supporting ­programme special?

Many events in the supporting programme are given a new angle each year. That’s very important to us, because we want to map the developments in the industry to give pioneering impetus to industry, retail and new target groups. By introducing new ways, looking into the future and conveying industry know-how, we offer additional information – and that’s what makes our fairs far more than just trading venues, but sources of inspiration for visitors. A good example is the Future Office innovation area in Hall 3.0. This year, it’s all about Smart Solutions, including presentations on innovative solutions and practical ideas.The Paperworld trends in Hall 3.1 are also important. They show the new colours, materials and styles for working in the office and at home – including product innovations from the exhibitors.

Pioneering impetus for the industry


: What other events are unmissable?

We launched two new events last year which address very different target groups and look at important issues of the future, for example lifelong learning. Now in its second year, the Future Learning area in Hall 4.0 is about current and future-oriented learning concepts, accompanied by daily lectures. The second event is the ­Envelope 2.0 theme park in Hall 3.0. Both ecologically and economically, packaging is gaining in importance because the rise in online trade brings with it enormous increases in parcel deliveries. Therefore, the Association for the German Envelope Industry provides a marketplace for internet retailers, packaging and postal service providers as well as for operators of trading platforms. I would also like to recommend to all visitors the Promotional Area of the German Ministry of Economics. In Hall 3.1 it’s all about Innovation made in Germany. That’s where young companies present their product innovations, some on an international stage for the first time – young, fresh and inspiring!

The new colours, materials and styles


Current issue: Paperworld 2020

The official trade fair magazine with the newest products and information on the trade fair. Other issues are released for the exhibitions Christmasworld, Paperworld, Nordstil, Ambiente and Tendence.