Decoration unlimited – Dark Ocean
This new display demonstrates how festive decoration can help create maximum wow effects at the point of sale. The creativity consultants from the Netherlands have put together a unique world of experiences from an unexpected mix of themes and products.
Stormy seascapes are set against a cosy beach-club atmosphere. “Decoration unlimited – Dark Ocean” plunges the visitor into a fascinating world full of the raw and rugged elements of the ocean, surrounded by a range of impressive Christmas decorations.
It is the unusual mix of cosy indoor and cooler outdoor decorations combined with the fresh, natural materials that is responsible for the eye-catching impact of this special display. The colour palette consists of shades of dark blue in a mix of natural greys and browns, together with copper accents. Here you can see the 2020 trend colour Classic Blue in all its shades. Against an ominous and threatening backdrop the result is an elegant ambience – a warm refuge from the wind and rain.
Inspired by the Scottish landscape around James Bond’s Skyfall Castle, use is made of sea-creature motifs, such as jellyfish, sun-bleached surfaces, driftwood and a great deal of fresh greenery such as seaweed, blue orchids, blueberries and white flowers.
The special display is intended to encourage the retail trade to risk something new – either in display windows and shop designs or in decorations for outside areas and public spaces. And the run-up to Christmas is a time when consumers are particularly receptive to experiential scenarios that create impressions, provide inspiration and encourage purchases.
In guided tours, held daily at 11 am and 4 pm, 2dezign will reveal how the impressions they create can be transferred to retailers’ own shops.
Current issue: Christmasworld 2020
The official trade fair magazine with the newest products and information on the trade fair. Other issues are released for the exhibitions Christmasworld, Paperworld, Nordstil, Ambiente and Tendence.