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How will Germans be shopping the day after tomorrow?


It is more important than ever to understand the future needs of customers and find an appropriate response. In the QVC Zukunftsstudie you will learn how technology can restore a sense of proximity and the personal touch; why businessmen need to improve their ability to understand their fellow human beings; and how Generations X, Y and Z differ from one another. The study – published in German by the trend bureau QVC, TNS Infratest – can be viewed on the >> Conzoom Solutions site, Messe Frankfurt‘s practice-oriented online platform for the retail sector.

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