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Ascent Décor – Emerging With a New Vision


“Growth is never by mere chance; it is the result of forces working together.” – James Cash Penney


Ascent Dècor Private Limited is a major home furnishing manufacturer from India. The company houses multiple brands and aims to achieve a significant improvement in its market position.

The company plans to expand its portfolio through a strategic merger of three successful entities: Ethnic Silk Mills, Revolucion Textil and ­RUMORS. This brings ­to­gether complimentary strengths in design, production and marketing of a wider product range to customers. This merged entity will emerge as an important player within the home furnishings and textiles category in India. After this merger, Ascent Décor will be a company with a 25 million US dollar turnover in 2019 with projections to double its top line in two years to 50 million US dollars.

“Ethnic Silk Mills” for over two decades has been known for its creativity and exports of high-end decorative furnishing fabrics to top international markets. Ascent Dècor aims to continue “ETHNIC” as its brand for the premium segment with a niche product line.


“Revolucion Textil” has been growing rapidly, making its mark in the global market arena with its creative and competitive products catering to the mid-market segment. Post this unification, “Revolucion” is looking to enhance the market share of Ascent Décor in this sector.

“RUMORS”, operating on a “Stock n Sale” model in the past five years, offers beautifully compiled collections of draperies, sheers, upholstery, velvets, prints, plains, textures and other value added decorative fabrics to the domestic and international markets. RUMORS is working towards becoming a destination for all home furnishing needs.


AscentDècor will be led by four founder directors: Mukarram Syed, Farook Syed, Gaurav Sureka and Ramachandra Shastry. With over two decades of relevant experience each, the directors are on a mission to make Ascent Décor a top notch company for total solutions in home textiles in the years to come. Creativity will continue to be the USP of this group. Creation of high-end products will be driven by Amina Mukarram, while the design process of product lines for mid-market segments will be spearheaded by Gaurav Sureka.


Ascent Décor’s production department will be supported by its state of the art vertically integrated facility comprising of all activities from designing to shipments all under one roof. All the operations including manufacturing will be driven by a cutting edge ERP system backed by experienced technical teams. A qualified QC team ensures that only the best quality controlled products are supplied to its customers.

Ascent Décor begins this New Year 2019 with a new vision and larger dimension, endeavouring to achieve tremendous growth through strategic partnerships and acquisitions in order to position itself amongst the major textile companies in India.


Ascent Décor / Revolucion Textil
Heimtextil 2019
[5.1 C55]

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