Special show Point of Experience
For quite a while now customers have been expecting more from shops than the provision and presentation of products. Good customer service requires perfect interaction between analogue and digital. A special presentation called Point of Experience is being held for the second year running, showing how analogue and digital will eventually be combined in the world of shopping.
Point of Experience, developed by Design- und Realisierungsbüro Gruschwitz GmbH together with the consultancy firm Waketo GmbH, demonstrates a hands-on customer journey of the future. As a clear, practical example, the presentation offers a full-scale shop design that can be touched and tried out. It will show retailers how they can successfully adopt a multi-channel approach, how they can make the most of it and how this can help them keep up with web-based companies.
The presentation, which is set up to look like a marketplace, will demonstrate how augmented reality, barcode scanning and touch modules can enhance high street shops and inspire shoppers on the emotional level. The new Customiser personalises shopping, putting together whole product worlds for each type of customer. One of the highlights is the Thinking Hub, with its workshops and presentations on various topics.
“Our philosophy is not to digitise unless there is a real need. We only want to use digital tools and digital enhancements if they create added value for the customer – in other words, if they generate some additional benefit. The consumer of the future will still want to handle things and see what they feel like. However, they will also be interested in unlimited variety and in getting the perfect product at the right time,” says Nikolai Gruschwitz, CEO of Waketo GmbH.