The official trade fair magazine of Messe Frankfurt

Pioneers of Lifestyle

27. Juni 2018 Autor: TOP FAIR Redaktion
Kategorie: General

A new event at Tendence.

Pioneers and experts in the lifestyle sector are meeting up for the first time at Tendence on July 2 and 3 in the Messe Frankfurt Forum. The conference, which has been organised by Digital Apartment and sponsored by Messe Frankfurt, is aimed at lifestyle innovators and start-up companies, as well as established professionals and sector experts.
Special emphasis is being given at the conference to four subject areas: Digital, Product, Retail and Service. CEOs, innovative start-ups, digital companies, retailers, purchasers, associations and influencers will be meeting in Frankfurt to network and discuss their ideas and experience.
Alongside practice-based keynote speeches, the agenda includes numerous lectures and discussion panels. Well-known speakers from Germany and abroad, including Gerald Schönbucher (, Stefan Smalla (Westwing), Stefan Edl (Facebook), Friederike Klasen (Kochhaus), Henning Besser (DJ Phono/Deichkind) and Maximilian Pohlmann (Shopping24 Internet Group), will be on hand to present the latest information and discuss best practice in the lifestyle industry, in both lectures and workshops.
Pioneers of Lifestyle starts at 6 pm on July 2 in the Messe Frankfurt Forum with the Captain’s Dinner. The evening kicks off with a keynote speech followed by two fireside chats. Attendees can then continue their discussions over the evening meal.
July 3 begins with breakfast at 8 am and another keynote speech. Participants can then expect a full day, packed with a diverse programme of thought-provoking lectures and an award ceremony for “Start-up of the Year”. Each of four selected start-ups will get a chance to present their innovative business models in a ten-minute pitch to a high-calibre jury, followed by a five-minute Q&A session.

Anyone interested in attending can find further information at >> Admission to Tendence on all four days of the exhibition is included for conference attendees. A shuttle service will connect Tendence with the Forum and takes just a few minutes. The conference is held in German, with English translations available.

From the issue:

Tendence 2018

The official trade fair magazine with the newest products and information on the trade fair. Other issues are released for the exhibitions Heimtextil, Christmasworld, Paperworld, Nordstil and Ambiente.